The Truth About Decisions

by Marc Bitanga on February 9, 2013

We all hear that making a decision is tough. If we were truly honest with ourselves, the answers to tough decisions are easy. For the most part you probably already know the answer to those tough calls you’ve got to make. Deliberating is likely just postponing the inevitable. It’s living with those decisions, that’s the [...]

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How Best Buy Can Curb Showrooming

January 31, 2013

Best Buy has been noted as steadily losing ground to online-only retailers such as Amazon.com. Showrooming; where customers check out products at their local retailer to only then buy it online for cheaper, has been affecting Best Buy to the point that they are shutting down some of their big box stores in favor of [...]

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Feedback is a Gift. Take it or Perish.

November 2, 2012

When one of your customers complains about your service or product. Thank them. No seriously. Genuinely thank them because they are giving you a second chance to get better and improve. Think about it. How many times do we go through our day where we as customers passively dismiss a business because they didn’t do right [...]

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The Secret to Success on the Web: Commit & Be Fearless

May 31, 2012

There is no shortage of online marketing advice on the web, how-to’s and traffic generation strategies can be found on most popular blogs today. For companies seeking the secret to succeeding on the web, the information to do so is actually easily accessible from a number of very credible sources. So with so much information [...]

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First Mover Advantage vs Better Mouse Traps

March 18, 2012
Chess Move

This article is for the innovators. The ones who are struggling to find their voice. The ones who are banging their heads against the wall trying to create the concept for the “next big thing” in tech. The ones who could easily apply their craft to making things better. Hope this helps on your journey [...]

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Should You Use a Twitter Hashtag in Your Social Media Marketing Campaign?

March 16, 2012

Scared of Becoming a Victim of a Twitter Hashtag Fail?   Don’t know if your brand’s hashtag will be hijacked like McDonald’s #McDStories fiasco? Worried that your Twitter hashtag campaign will backfire like Rogers’ campaign to promote their new service #Rogers1Number? Fear not fellow marketers! Here is an easy to digest flowchart to help you decide [...]

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Brand Marketing – Ignore at Your Peril

December 23, 2011
Brand Marketing

The digital space is riddled with marketing tips and advice. How to get more traffic from Google How to get more fans on Facebook How to squeeze more conversions with conversion optimization Great advice, don’t get me wrong, I’m not suggesting it’s not worthwhile. But much of the marketing wisdom out there today for those [...]

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How to Choose the Best Consultant or Agency That’s Right For You

November 2, 2011
Crossed Fingers by a Bad Consultant

Gack! It’s been more than 3 months since my last post. Apologies right off the bat. I’ve been a bad blogger, neglecting my blogging responsibilities. Unfortunately real work got in the way. Those online visitors aren’t just going to buy stuff online on their own ya know! (I kid).   At one point or another [...]

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5 Questions on Email Marketing Best Practices with Justin Premick

July 27, 2011
Justin Premick

Justin Premick from AWeber joins us today for the 5 Questions interview series. AWeber is a leading email marketing services provider for small to medium businesses. As Director of Education Marketing for AWeber, Justin Premick teaches small businesses how to build profitable customer relationships through email marketing. Get more email marketing tips from Justin via the AWeber [...]

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Hit By Google Panda? Top Resources to Get Your Google Kung Fu Back

June 9, 2011
Google Panda Up Close

There’s no doubt that Google Panda has been the biggest change the search engine has made to their algorithm in the past year. It cleaned up search results by devaluing content farms, but its wide swath has also affected legitimate websites. If you believe you’ve been hit by the Panda update, here are the best resources [...]

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