First Mover Advantage vs Better Mouse Traps

by Marc Bitanga on March 18, 2012

Chess Move

This article is for the innovators. The ones who are struggling to find their voice. The ones who are banging their heads against the wall trying to create the concept for the “next big thing” in tech. The ones who could easily apply their craft to making things better. Hope this helps on your journey [...]

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Should You Use a Twitter Hashtag in Your Social Media Marketing Campaign?

March 16, 2012

Scared of Becoming a Victim of a Twitter Hashtag Fail?   Don’t know if your brand’s hashtag will be hijacked like McDonald’s #McDStories fiasco? Worried that your Twitter hashtag campaign will backfire like Rogers’ campaign to promote their new service #Rogers1Number? Fear not fellow marketers! Here is an easy to digest flowchart to help you decide [...]

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Brand Marketing – Ignore at Your Peril

December 23, 2011
Brand Marketing

The digital space is riddled with marketing tips and advice. How to get more traffic from Google How to get more fans on Facebook How to squeeze more conversions with conversion optimization Great advice, don’t get me wrong, I’m not suggesting it’s not worthwhile. But much of the marketing wisdom out there today for those [...]

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How to Choose the Best Consultant or Agency That’s Right For You

November 2, 2011
Crossed Fingers by a Bad Consultant

Gack! It’s been more than 3 months since my last post. Apologies right off the bat. I’ve been a bad blogger, neglecting my blogging responsibilities. Unfortunately real work got in the way. Those online visitors aren’t just going to buy stuff online on their own ya know! (I kid).   At one point or another [...]

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5 Questions on Email Marketing Best Practices with Justin Premick

July 27, 2011
Justin Premick

Justin Premick from AWeber joins us today for the 5 Questions interview series. AWeber is a leading email marketing services provider for small to medium businesses. As Director of Education Marketing for AWeber, Justin Premick teaches small businesses how to build profitable customer relationships through email marketing. Get more email marketing tips from Justin via the AWeber [...]

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Hit By Google Panda? Top Resources to Get Your Google Kung Fu Back

June 9, 2011
Google Panda Up Close

There’s no doubt that Google Panda has been the biggest change the search engine has made to their algorithm in the past year. It cleaned up search results by devaluing content farms, but its wide swath has also affected legitimate websites. If you believe you’ve been hit by the Panda update, here are the best resources [...]

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5 Questions with B2B Marketing Expert Andrew Spoeth

May 26, 2011
Andrew Spoeth

Today on the 5 Questions Interview Series we have Andrew Spoeth. Andrew is part of the powerhouse marketing team at Marketo, provider of industry leading B2B marketing automation software. At Marketo, he leads the company’s social media core group, webinar programs, and manages the PPC and SEO vendor relationships. Together with the rest of the [...]

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Google Think Insights – Google Enters eMarketer & Forrester Territory

May 25, 2011
Google Think Insights

Many marketers keep up to date with the latest trends in emerging media through market research companies such as eMarketer and Forrester. Their research into social media, consumer media usage habits and marketing spending patterns are invaluable for marketing professionals. Now there’s one more market research firm to add to your list, Google. Google recently [...]

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5 Questions with Landing Page Optimization Consultant Chris Goward

May 12, 2011
Chris Goward

Today is the third installment in the 5 Questions Interview Series with online marketing experts. Chris Goward joins us today. Chris is the co-founder and CEO of WiderFunnel, a landing page and conversion rate optimization agency. WiderFunnel has worked with well known companies like Electronic Arts, Intel and the Dish Network; helping them improve their [...]

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5 Questions with Google Adwords Consultant Brad Geddes

May 5, 2011
Brad Geddes

This is the second installment in the 5 Questions interview series with leading online marketing professionals. Today’s interview is with Brad Geddes. Brad is a Google Adwords consultant and pioneer. He’s the author of Advanced Google Adwords, has spoken at well known conferences such as Search Engine Strategies & SMX. He is also the founder [...]

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