How to Pitch SEO to Executives – Winning Credibility & Buy-In

by Marc Bitanga on November 3, 2010

Recently I was invited to speak at the Vancouver Search Engine Marketing Meetup.

A constant challenge for both in-house SEOs and consultants is how to communicate the benefits of SEO and attaining support for proposed projects. Here are some thoughts I shared with the group from my experience in both in-house and agency roles.

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