How to Pitch SEO to Executives – Winning Credibility & Buy-In
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by Marc Bitanga on November 3, 2010
Recently I was invited to speak at the Vancouver Search Engine Marketing Meetup.
A constant challenge for both in-house SEOs and consultants is how to communicate the benefits of SEO and attaining support for proposed projects. Here are some thoughts I shared with the group from my experience in both in-house and agency roles.

Marc is a digital marketing professional with over 10 years experience with well known brands and agencies such as SAP, Electronic Arts, Enquiro & Cossette. Follow Marc on Twitter & Google+
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